Pia Bertone-Gross's profile

Integrated Marketing Campaign

Strategic Marketing + Brand Building for Healthcare placement agency

Objective
:
This campaign focuses on the value proposition of Team1Medical through key attributes that differentiate Team1Medical from other staffing solution firms  


 
Strategy:

Utilize the identified "problems", pre‐established in Team1Medical's "60 second solution", and craft creative concepts that position Team1Medical as the obvious solution. For this campaign, we will focus on using a single theme across all touch points 

touch‐points 
All campaign materials, print and digital, should be consistent with the Team1Medical look and feel, making it easier for prospects to recognize the Team1Medical Brand. 
 
Touch-points:
Email

Phone 
In-Person 
Print / Drop-offs + Direct Mail
 
Considerations
Consistent language/messaging
Consistent color scheme 
Consistent Imagery
Consistent format/layout 
 
Unique direct mail piece
Drop piece
Drop piece
Monster.com template and email template
Coaster to be used as drop piece
Email template
Integrated Marketing Campaign
Published:

Owner

Integrated Marketing Campaign

Strategic marketing, re-branding, and graphic design for integrated healthcare placement agency campaign

Published: